I began my career in 2008 pioneering the UX and product development of BigSofa (now LifeStream), a platform for qualitative researchers. Whilst there I managed a team of designers and developers to build the product from scratch. This gave me foundational craft skills in user research and digital product development, and I won a Ginny Valentine Bravery in Research award for my work on it.
 

After BigSofa I honed my UX and UI expertise by working in Agile/Scrum teams at Findmypast and BBC Music & Radio.
 

In 2017 I started working on roles with more focus on design strategy and leadership. I lead a UX, service design and research project at Aviva. After that I lead the registration, sign in and personalisation strategy for the Identity team at The Guardian.

I carried my research and strategy skills on to NHS Digital and worked as a Lead User Researcher on a strategy to help users find the right covid test during the pandemic. I then moved on to helping with the transformation of the NHS Change4Life brand to Better Health brand online.

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Since then I have developed my skills, experience and knowledge of design & research frameworks to lead projects. Most recently I lead the discovery and strategy for a B2B product at ATG, and the strategy and discovery for Pricing & Packaging at Dext