User Research
Good user research comes from a mixed methods research approach. Below are methods I have developed and utilised in my work.
I use Qualitative Research to understand user motivations and behaviours when going through the experience of a service, product or experience...read more
Usability testing comes in when I want to observe users going through journeys of existing technology and software that they use in their day to day lives – to do their job or live their lives....
Alongside Qualitative Research, I use Quantitative Research to gather data from a large sample of users of an existing or potential product or service... read more
I use Card Sorts to understand how users categorise and understand information architecture and language within a particular software eco-system...read more
I have used Video & Diary Studies as a longitudinal form of research to follow users interacting with a product or service over a period of time...read more
The question of 'how many qualitative research sessions are needed for a study' comes up a lot in my work. So I put this guide and structure together to explain my approach to it...read more