User Research Methods
Good user research comes from a mixed methods research approach. Below are methods I have developed and utilised in my work.
I use Qualitative Research to understand user motivations and behaviours when going through the experience of a service, product or experience...read more
Usability testing comes in when I want to observe users going through journeys of existing technology and software that they use in their day to day lives – to do their job or live their lives...
Alongside Qualitative Research, I use Quantitative Research to gather data from a large sample of users of an existing or potential product or service... read more
I've use software like Qualtrics, Hotjar, Survey Monkey, Usertesting.com or UserZoom to gather feedback about users by asking them direct questions.... read more
I use Card Sorts to understand how users categorise and understand information architecture and language within a particular software eco-system...read more
I have used Video & Diary Studies as a longitudinal form of research to follow users interacting with a product or service over a period of time...read more
User Research Case Studies
Below are some noteworthy projects I have worked on and used all of the above methods and approaches.
Leading the discovery, design strategy and Product Design of a B2B partner platform for ATG Tickets.
