UX, Service & Product Design
Once I have conducted User Research and used Design Strategy methods to develop the design direction, I use the following core skills to bring a product to life:
IA & Content Strategy
I use techniques such as tree testing and card sorting alongside qual and quant analysis to understand how best to structure the architecture of a journey/page. I also work with content strategists and copy writers to tell the right narrative for user goals and motivations.
Complex Journey Mapping
Alongside prototypes, I also create user journey maps based around different user scenarios and types. I use these to communicate each step of the journey to stakeholders and product/development teams. This could be in the form of a flow chart, or screen by screen.
Wireframing & Sketching
I create quick sketches and paper prototypes to map out ideas and put together concepts of how a system could work. This helps me communicate a solution very quickly. I also use Figma or prototyping tools like Axure to create more advanced, high fidelity wireframes & flows.
Prototyping
I am experienced using a number of different software platforms including Figma, Axure, Proto.io, Flinto & Justinmind. I use these to create complex prototypes and interactions.
Storytelling
Storytelling is core to my process when creating design strategies and communicating these to stakeholders. I also create journey maps, content strategy and information architecture when working on designs. I believe that good design involves creating a narrative/story around an understanding of how users comprehend things.
