Hello! I'm Rosie Lidington

I'm a London based UX/Service Designer, Researcher and Strategist with 18+ years experience. Organisations I have worked with include The Guardian, The BBC, NHS, Aviva, ustwo, Dext Software, Cambridge University, Camden Council and Findmypast.

I work with teams to design leading edge digital products - from research to strategy through to beautiful, functional design.

Connect

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UX & Service Design

I bring products and services to life by creating tangible user journey maps, UX product concepts high fidelity prototypes. These give organisations something concrete to work with and test with real users before they build.

UX Discovery Research

I gather insight from User Research to gain an authentic understanding of user motivation & behaviour. This gives organisations the confidence that they're building the right thing.

Figma UI & Design Systems

I create beautiful, pixel-perfect digital experiences using Figma. I build design systems that bring consistency and visual impact to products, including unique colour palettes and brand guidelines that make designs stand out.

UX Workshop Facilitation

I run focused workshops with teams and stakeholders to design a clear way forward. We'll align on priorities and turn different opinions into a shared vision.

UX Strategy & Innovation

Together we solve problems, generate ideas and build product strategies that actually work. I help organisations figure out what to build and why.

"Within days of joining our team, Rosie demonstrated her value, making connections across the organisation and applying her rigorous research methods and processes. She mentored other team members and stakeholders and brought them on the journey with her."

Head of Customer Insight

Dext Software

See Case Study

Case Studies

The projects and problems I have worked on span across health, insurance, fin tech, data platforms, genealogy and government.

Clients

I've worked with a range of organisations across different sectors and industries.

See my work

Feedback & Impact

"Rosie is an extremely hard working individual, who has a passion for what she does, which enables her to overcome obstacles most would just stop at."

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“Thank you for reinvigorating our UX approach in the DPS Team! I feel lucky to have worked with you and so grateful to have been part of your recent user research session - you should be so proud of all your hard work"

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6-8 months after release of the new designs:

Increased sign in conversions by 16% in the UK, 12% in the US & EU, 9% in Australia
Conversions were 11% higher among casual browsers and 20% for engaged browsers

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"Rosie showcased exceptional skills in user experience research. Her keen insights and meticulous approach significantly contributed to the insights needed.

Rosie's ability to navigate intricate project requirements, coupled with her dedication to understanding user needs, played a pivotal role in shaping an intuitive and user-friendly portal."

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“Thank you so much for your work and training for the team, it’s been really valuable having you with us.”

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“Rosie's extensive experience and team player attitude helped us to navigate the challenges which resulted in some journeys that exceeded everyone's expectations. Lucky you if she's on your team!

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