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Rosie Lidington

Hello! I'm Rosie Lidington.

I'm a UX design leader, researcher and strategist with over 17 years of experience helping organisations understand their users and create meaningful digital experiences. I help teams ensure they build the right thing from beginning to end.

I gather insight from User Research to gain an authentic understanding of user motivation & behaviour. 

Rosie Lidington User Research

I run Workshops with teams & stakeholders, utilising their power to design a way forward. 

Rosie Lidington Workshops

Together we solve problems, generate ideas and build Products & Design Strategies.

Aviva Wireframing Sketch
Ambassador Theatre Group MVP

I bring these to life by creating tangible UX product concepts, user journey maps and high fidelity prototypes that can be tested with end users 

Coming soon!

I run user research, innovation and design training courses for mission-driven leaders and organisations who want to learn how to meet the needs of their users and build the right solutions.

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Case Studies 

I have a specialist interest in designing for media platforms, however the projects and problems I have worked on span across health, insurance, fin tech, data platforms, genealogy and government.

ATG Tickets Case Study
DEXT Software
The Guardian
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Clients

I've worked with a range of  organisations across different sectors and industries.

BBC Sounds Client
NHS Digital Client
The Guardian Client
Dext Software Client
GOV.UK Client
ustwo Client
Department of Health & Social Care Client
Aviva Client
Ambassador Theatre Group Client
Which? Client
Findmypast Client
Big Sofa
Cambridge University Client
Scot Gov Client
Design Bridge Client
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Feedback & Impact

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"Within days of joining our team, Rosie demonstrated her value, making connections across the organisation and applying her rigorous research methods and processes."

Head of Customer Insight, Dext Software

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"Just finished watching both interviews. Absolutely fascinating!! Thank you! We’re working through the findings from work, you got us into a really great discipline so thank you!"

Managing Director

My Art Broker

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"Rosie showcased exceptional skills in user experience research. Her keen insights and meticulous approach significantly contributed to the insights needed.

 

Rosie's ability to navigate intricate project requirements, coupled with her dedication to understanding user needs, played a pivotal role in shaping an intuitive and user-friendly portal."

Head of Design, ATG Tickets

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“Thank you for reinvigorating our UX approach in the DPS Team! I feel lucky to have worked with you and so grateful to have been part of your recent user research session - you should be so proud of all your hard work"

Product Manager

Campaigns Team 

Camden Council

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“Rosie's extensive experience and team player attitude helped us to navigate the challenges which resulted in some journeys that exceeded everyone's expectations. Lucky you if she's on your team! 

Product Lead,

Aviva

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“Thank you so much for your work and training for the team, it’s been really valuable having you with us.” 

Head of Digital Products and Services, Camden Council

I have also earned some Awards & Accreditations

Ginny Valentine Badge of Courage Award for Research

Ginny Valentine Badge Of Courage Award for Innovation in Research

Market Research Society Award

MRS Awards 2013 

Best innovation

Aviva Spotlight Award

Aviva Spotlight Award for work on .co.uk products

Neilson Norman Training

Neilson Norman accreditation training - Generating Big Ideas with Design Thinking

Hoopla Training

Hoopla Public Speaking Course

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Barclays Eagle Labs cohort member 2024

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