My Design Methods

Once I have conducted User Research and used Design Strategy methods to develop the design direction, I use the following core skills to bring a product to life:

IA & Content Strategy

I use techniques such as tree testing and card sorting alongside qual and quant analysis to understand how best to structure the architecture of a journey/page. I also work with content strategists and copy writers to tell the right narrative for user goals and motivations.

DEXT Software Case Study

Complex Journey Mapping

Alongside prototypes, I also create user journey maps based around different user scenarios and types. I use these to communicate each step of the journey to stakeholders and product/development teams. This could be in the form of a flow chart, or screen by screen.

Aviva Case Study

Wireframing & Sketching

I create quick sketches and paper prototypes to map out ideas and put together concepts of how a system could work. This helps me communicate a solution very quickly. I also use Figma or prototyping tools like Axure to create more advanced, high fidelity wireframes & flows.

Guardian Case Study

Design Systems

During my career I have worked with and contributed towards a range of different design systems across many different organisations.

Design systems I've used and worked with include BBC GEL, Aviva Framework, GOV.UK design system, Guardian Digital Design Style Guide, NHS Digital design system and ATG Tickets.

I have also created some design systems from scratch, including christies.com working at ustwo, and Southwark Council - using the GOV.UK website as the base framework for the creation of it.

Southwark Council Case Study

Prototyping

I am experienced using a number of different software platforms including Figma, Axure, Proto.io, Flinto & Justinmind. I use these to create complex prototypes and interactions.

ATG Tickets Case Study

Storytelling

Storytelling is core to my process when creating design strategies and communicating these to stakeholders. I also create journey maps, content strategy and information architecture when working on designs. I believe that good design involves creating a narrative/story around an understanding of how users comprehend things.

Matter Of Form | Swadesh Case Study