Camden Council
UX & Research leadership for the campaigns team at Camden Council
“Thank you so much for your work and training for the team, it’s been really valuable having you with us.”
Head of Digital Products and Services
Camden Council
Three campaigns
My work at Camden Council focused on three campaign websites:
Greener Camden
Launching a new Greener Camden website around two key initial metrics for green initiatives.
Fostering
Supporting and training the product manager with user research for the Fostering website.
Families
Auditing the UX work done to date on the Families website and providing a new strategy for a way forward.
Strategy for a Greener Camden Campaigns site
We kicked off the design of the Greener Camden website by focusing on the problem statement, strategy and metrics that had been agreed by the stakeholder team.
The two metrics we were focused on were to
-
Increase the awareness of what the council are doing with green initiative
-
Increase uptake in green initiatives
I also launched a hotjar survey to gather initial insight into the existing pages related to green initiatives.
Designing the Greener Camden Website
I worked closely with a content designer to create a new To Be IA to direct users to the content related to the core metrics.
The stakeholders wanted us to focus the website around five key service areas:
-
Climate action and resilience
-
Air quality
-
Sustainable travel
-
Space for nature
-
Waste prevention and recycling
There was a deadline set by the councillor to get this released so I worked on the design of the website, using and updating the existing design system and we worked really well as a close nit product team to launch the website very quickly.
User Research Ops & Testing
Once the site was live I worked on a research plan for the team to take forward. This was a three month contract so I needed to do the work to get the team in a place where they could pick up the research plan and conduct it themselves. I ran a workshop to capture the research needs and objectives.
I then ran a half day research training session with the team and also conducted user interviews on the live Greener Camden website. This meant the team could continue the sessions when I had gone.
I also launched another HotJar survey the day the website went live to capture the response to the Greener Camden pages once live.
User Research Support & Training for Fostering website
The team at Camden was stretched for design and research resource. So I worked with the Product Manager in the campaigns team by attending user research sessions with Fostering parents and capturing notes, but also advising on the best way to do this.
We then had a follow up session where I ran through how to analyse the notes and bring this into useful insight to take forward.
UX audit of The Families website
After Greener Camden and Fostering I moved on to the Families website and was asked by the Head Of Product to look at problems they were experiencing with the existing site, but also the plans for the new designs.
I started by looking at a user research report done by an agency to gather insight into user needs, motivations, behaviours and pain points. From this I also go an understanding of the user groups.
I mapped the existing experience, as well as the plans for the new designs and observed some key problem areas based on the user insight they had from the user research.
We looked at competitors but also the challenge that GOV.UK had also experienced with bringing campaign sites to life using the GOV.UK design system.
Creating a new strategy and designs for the Families website
We put together a set of hypotheses to design around for the first pass of the re- design of the site.
A lot of the hypotheses had come from the stakeholder but we felt we needed to focus on prioritising the ones that we had the strongest evidence for.
We re-designed the information architecture to focus on the identified user groups rather than the existing structure, and then moved this into the design.
There were a series of outstanding quantitative and qualitative questions that needed answering to back up the further hypotheses.I put all of this into confluence and delivered the final designs for the team to take forward.
Feedback & Impact
“Thank you for reinvigorating our UX approach in the DPS Team!
I feel lucky to have worked with you and so grateful to have been part of your recent user research session - you should be so proud of all your hard work"
Product Manager
Campaigns Team
Camden Council
“Thank you for everything Rosie - it has been an absolute pleasure working with you! Hopefully our paths will cross again soon.”
Head of User Experience, Camden Council
“Thank you so much for your work and training for the team, it’s been really valuable having you with us.”
Head of Digital Products and Services, Camden Council
“Rosie, Thank you for everything, bringing your energy and passion to the work the last few months. It’s been great to have you and work with you.”
Head of Product Management,
Camden Council
“Thank you for everything Rosie! For all your expertise and hard work. For your humour when things got hard or difficult and for your calmness when we’ve needed it.”
Content Designer, Campaigns Team, Camden Council